At the heart of our company lies a journey that began with a passion for music and an unwavering commitment to the power of marketing. Our founder embarked on his musical career at the age of 18, touring and honing his craft with his band. Along the way, they learned a crucial lesson – the pivotal role that marketing plays in shaping one’s success story.
The bands first album was a resounding triumph, garnering national recognition and acclaim. With the release of their second recording, everything seemed to be on the right track, and marketing was more significant than ever. Yet, one pivotal question posed during the album’s production would forever change their perspective. They were asked, “When the album is complete, do you want to order physical CDs or streaming cards?”
Back then, streaming was not the dominant force it is today. In a decision rooted in familiarity, they chose the CD route instead of venturing into streaming territory. When the album was released, it achieved success, but not to its full potential. Marketing revolved primarily around the physical album, prompting customers to place orders and await delivery, rather than offering immediate downloads.
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